Sarina Simon: Influences and Influencers | sarinasimon.com
Insights from digital media insiders about the past, present, and future of digital media. Learn from their experiences and share your ideas, too.
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Influences and Influencers Insights from Digital Media Insiders

Unfortunately we often read about teachers who have given up on students. Sometimes their motives are benign, but nonetheless damaging.  Take for example the teacher who worries too much about student self-esteem and does not offer challenging curriculum. Then there are those whose motives are not just misguided but downright disdainful–“these kids can’t learn,” “these kids don’t want to learn,” and so forth. Happily this post is not about those that give up, but instead about those that never give up. Instead she was talking about a homework assignment completed by her 67 year old tutee who is no longer…

I used to play games of all kinds.  As a kid I loved board games, word games, almost any kind of competition – especially if I could win.  In recent times, videogames, computer games and mobile games have either been too violent, too time consuming, or too difficult for me to play. Of course, like millions of other people, I played Tetris, and I especially liked it when we licensed it for its first appearance on a CD.  I still remember the tagline we wrote for it.   TETRIS The classic becomes a legend on CD-i ! Too bad so few…

Years ago I worked for the Walt Disney Company in their Educational “Media” group.  Our mandate was to create workbooks, filmstrips (yes, filmstrips) and films for the school market. Our goal was to bring the Disney “magic” to learning and we had plenty of good examples to lead the way. Walt Disney was a master communicator.  He knew how to introduce complicated concepts to the average guy and make them understandable and appealing. Of course, he also had large budgets to work with and amazing actors (including Mickey et al) to deliver the “courses.” Our little group did not have…

Ginny Rice is an accidental entrepreneur, researcher, problem-solver and designer of programs for education, museums, business, and public information. Her clients have included the National Museum of American History, the Corporation for Public Broadcasting, the Newseum, NIH, Philips Consumer Electronics, and a hôtelier in Vietnam.     1. Your technology roots go back to the early eighties when you   co-founded Lunaria, an “interactive media” company. Can you tell us a bit about the company and how it got started? My partners and I were working at an R&D company designing medical simulations for a start-up. When the founder ran out…

I am varying from my usual format to share something I found very funny and highly relevant to the business of digital media. I recently came across this video from an ad agency in which they effectively mocked the ad industry’s  practice of expecting work on spec, also known as working for free. The ad agency, Toronto-based Zulu Alpha Kilo, released the video on November 2 and it has already garnered over 1 million views. The video suggests that no other businesses operate this way, but as developers we know that at least one more, ours, does.  (By the way my…

Jessie Woolley-Wilson is Chair, President, and CEO of DreamBox Learning, Inc., the company that pioneered Intelligent Adaptive Learning™. She has 20 years of experience in K–12 e-learning and has held several leadership roles in prominent education companies. Before joining DreamBox Learning, Jessie was President of Blackboard’s K– 12 Group where she led the company’s growth for the virtual and blended online learning market. Prior to Blackboard, she was President of LeapFrog SchoolHouse where she established SchoolHouse as a leader in ed-tech and one of the fastest growing educational software producers in the U.S. Jessie also held leadership positions at collegeboard.com, the…

Joanne Roberts is an entrepreneur, you might say a serial entrepreneur, who’s been working in the media business for more than 30 years. She’s created three successful TV series, run several businesses and worked in new media since 1995. Her focus has been creating programming for kids, teens and women and most recently, she co-founded Now Next Media, LLC with her business partner Peggy Doyle.  They’re currently 100% focused on growing WHAT NOW WHAT NEXT, a collaborative network for women entrepreneurs, 40+. Joanne is also the mom of a 16 year old daughter and spends her time juggling the full…

The woman with the glowing smile is Ellen Bialo,  CEO, President and Co-Founder of Interactive Educational Systems Design (IESD), an educational market and product development research company recognized in K-20 publishing as a leader in research and analysis. She also founded the DOLS, a professional women’s organization that helps women who work in the business of education help one another.   1. I believe you began your career as a classroom teacher and later segued to the business of education. Can you explain how and why you made this transition? Yes, I was actually a middle school and high school math…