Julie Hogenboom—From Books to Media to Tech

17 Jun 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Editorial Expertise, Edtech, Expert Interviews, instructional design

Julie Hogenboom Julie Hogenboom is a content and marketing expert who transitioned from print to digital, with an interlude at Harvard on the way.   Julie and I met through friends at Disney (one of my former employers) and I knew immediately that she would have valuable insights to share.  Julie is currently an editorial director at Yahoo, focused on content marketing programs for global brand advertisers, such as Procter & Gamble.  Previously Julie had product and editorial oversight for the Disney Family portfolio of sites where she launched food, travel & parenting sites.  She has also worked as a content…


15 May 2014, Posted by Sarina Simon in electronic books, Expert Interviews, Game Design, kids' media, Mobile App Development

Tom Mott Meet, Tom Mott, the Chief Creative Officer at Mott Studios, a full service production studio that designs, writes and produces top-shelf kids’ interactive entertainment. He has been creating amazing products since 1990—mostly for kids—working with properties such as Disney Fairies, Scooby Doo, The Cat in the Hat, Ben 10, Jonny Quest, Dora the Explorer, LEGO, Barbie, Sesame Street, and more.  I have known Tom since his early days at Philips Media and have always admired his sense of humor, his artistic touch and his genuine concern for kids.  In this interview, Tom explains how he got into interactive…