Augmented Reality to Increase User Engagement
24 Oct 2016, Posted by in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized
For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality. And they are not alone. Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology. That’s an argument that I can’t…
