Sarina Simon: Influences and Influencers | instructional design

instructional design

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

“The Big Short” – The Best Educational “Media” I’ve Seen In Long Time

26 Jan 2016, Posted by Sarina Simon in Advice for Edtech Aspirants, Children's Media, Distance Learning, Edtech, instructional design, Responding to RFPs, Software Engineering, women in technology

Years ago I worked for the Walt Disney Company in their Educational “Media” group.  Our mandate was to create workbooks, filmstrips (yes, filmstrips) and films for the school market. Our goal was to bring the Disney “magic” to learning and we had plenty of good examples to lead the way. Walt Disney was a master communicator.  He knew how to introduce complicated concepts to the average guy and make them understandable and appealing. Of course, he also had large budgets to work with and amazing actors (including Mickey et al) to deliver the “courses.” Our little group did not have…

Virginia “Ginny” Rice: Pursuing Excellence and Having Fun Along the Way

05 Jan 2016, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Distance Learning, Edtech, Expert Interviews, instructional design, Learning Science, women in technology

Ginny Rice is an accidental entrepreneur, researcher, problem-solver and designer of programs for education, museums, business, and public information. Her clients have included the National Museum of American History, the Corporation for Public Broadcasting, the Newseum, NIH, Philips Consumer Electronics, and a hôtelier in Vietnam.     1. Your technology roots go back to the early eighties when you   co-founded Lunaria, an “interactive media” company. Can you tell us a bit about the company and how it got started? My partners and I were working at an R&D company designing medical simulations for a start-up. When the founder ran out…

Bror Saxberg–Medicine’s Loss is Learning’s Gain

16 Sep 2014, Posted by Sarina Simon in Advice for Edtech Aspirants, Distance Learning, Edtech, Expert Interviews, instructional design, Learning Science

  Bror Saxberg is the Chief Learning Officer for Kaplan, Inc., a worldwide learning provider of test preparation, higher education, workplace training, and English language learning. Bror has spent almost twenty years working at the intersection of technology, learning science, curriculum, and delivering new learning experiences at scale. Before his role at Kaplan, Inc., he helped found the virtual education company K12, Inc., and has held roles at Knowledge Universe, Dorling Kindersley, and McKinsey. 1. Your educational background is astounding.  You have a BS in Electrical Engineering, a BA in Mathematics, an MA in Mathematics, a PhD in Electrical Engineering…

MC Desrosiers—Candid Comments From an Inspiring EdTech Innovator

03 Sep 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Distance Learning, Edtech, Expert Interviews, instructional design, kids' media

  Meet Mary Catherine Desrosiers (who everyone knows as MC).   MC has had an amazing 23+ year career in children’s and educational technology. She has started up and managed all aspects of companies’ core capabilities and has years of experience building teams, processes, and controls to facilitate rapid growth. Having said all that, her true love is innovating with a purpose. That is–customer centered design, development, and delivery of products, technology and instructional services that yield proven results. 1. You came to the Interactive industry with an MBA and started your career as a consultant at Booz Allen.  From there, you…

Julie Hogenboom—From Books to Media to Tech

17 Jun 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Editorial Expertise, Edtech, Expert Interviews, instructional design

Julie Hogenboom is a content and marketing expert who transitioned from print to digital, with an interlude at Harvard on the way.   Julie and I met through friends at Disney (one of my former employers) and I knew immediately that she would have valuable insights to share.  Julie is currently an editorial director at Yahoo, focused on content marketing programs for global brand advertisers, such as Procter & Gamble.  Previously Julie had product and editorial oversight for the Disney Family portfolio of sites where she launched food, travel & parenting sites.  She has also worked as a content strategy consultant,…

Instructional Design Lessons From Lima

21 Apr 2014, Posted by Sarina Simon in Distance Learning, Edtech, instructional design, Online Language Courses

When I first I started doing business in Peru, I enrolled in a Lima-based language school called El Sol.  I dutifully attended private classes every afternoon for several weeks and was taught by a wonderful young woman who was able to make the lessons interesting for me.  No rote curriculum for her—we talked about the latest government scandals (sometimes racy, but always head-shaking), recipes for divine Peruvian specialties, and my business interests (the internet and digital media, of course).  Almost from day one, I learned vocabulary that I could use both at work and with my new Peruvian friends.  I…