Editorial Expertise

Laura Foti Cohen—A Renaissance Woman in Contemporary Clothing

17 Jul 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Editorial Expertise, Marketing, social media

Laura Foti Cohen started her career in book publishing, but found it moved too slowly for her. She then spent several years as a journalist for Audio Times and Billboard, covering audio technology at the dawn of the digital age, music video at the dawn of MTV and home video at the demise of the Betamax before leaving for a job in RCA Records’ video division. In 1987, she made the move from New York to Los Angeles and linear to interactive, joining Philips Media as Marketing Director, rising to Senior VP. Since 1996 she has run Sound Input, a…

Julie Hogenboom—From Books to Media to Tech

17 Jun 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Editorial Expertise, Edtech, Expert Interviews, instructional design

Julie Hogenboom Julie Hogenboom is a content and marketing expert who transitioned from print to digital, with an interlude at Harvard on the way.   Julie and I met through friends at Disney (one of my former employers) and I knew immediately that she would have valuable insights to share.  Julie is currently an editorial director at Yahoo, focused on content marketing programs for global brand advertisers, such as Procter & Gamble.  Previously Julie had product and editorial oversight for the Disney Family portfolio of sites where she launched food, travel & parenting sites.  She has also worked as a content…