Sarina Simon: Influences and Influencers | mobile
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Virginia “Ginny” Rice: Pursuing Excellence and Having Fun Along the Way

05 Jan 2016, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Distance Learning, Edtech, Expert Interviews, instructional design, Learning Science, women in technology

Ginny Rice is an accidental entrepreneur, researcher, problem-solver and designer of programs for education, museums, business, and public information. Her clients have included the National Museum of American History, the Corporation for Public Broadcasting, the Newseum, NIH, Philips Consumer Electronics, and a hôtelier in Vietnam.     1. Your technology roots go back to the early eighties when you   co-founded Lunaria, an “interactive media” company. Can you tell us a bit about the company and how it got started? My partners and I were working at an R&D company designing medical simulations for a start-up. When the founder ran out…

How Much Work, If Any, Should You Do On Spec?

17 Nov 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Bidding Process, Children's Media, Graphic Design, Managing Development Teams, Marketing, Mobile App Development, Responding to RFPs, Software Engineering, women in technology

I am varying from my usual format to share something I found very funny and highly relevant to the business of digital media. I recently came across this video from an ad agency in which they effectively mocked the ad industry’s  practice of expecting work on spec, also known as working for free. The ad agency, Toronto-based Zulu Alpha Kilo, released the video on November 2 and it has already garnered over 1 million views. The video suggests that no other businesses operate this way, but as developers we know that at least one more, ours, does.  (By the way my…

Jessie Woolley-Wilson: A Leader Who Inspires Others to Dream More, Learn More and Be More

01 Sep 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Children's Media, Distance Learning, Edtech, Expert Interviews, kids' media, Learning Science, Online Math Learning, women in technology

Jessie Woolley-Wilson is Chair, President, and CEO of DreamBox Learning, Inc., the company that pioneered Intelligent Adaptive Learning™. She has 20 years of experience in K–12 e-learning and has held several leadership roles in prominent education companies. Before joining DreamBox Learning, Jessie was President of Blackboard’s K– 12 Group where she led the company’s growth for the virtual and blended online learning market. Prior to Blackboard, she was President of LeapFrog SchoolHouse where she established SchoolHouse as a leader in ed-tech and one of the fastest growing educational software producers in the U.S. Jessie also held leadership positions at collegeboard.com, the…

Joanne Roberts: Innovating and Leading the Way

21 Aug 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Children's Media, Edtech, Expert Interviews, interactive television, kids' media, women in technology

Joanne Roberts is an entrepreneur, you might say a serial entrepreneur, who’s been working in the media business for more than 30 years. She’s created three successful TV series, run several businesses and worked in new media since 1995. Her focus has been creating programming for kids, teens and women and most recently, she co-founded Now Next Media, LLC with her business partner Peggy Doyle.  They’re currently 100% focused on growing WHAT NOW WHAT NEXT, a collaborative network for women entrepreneurs, 40+. Joanne is also the mom of a 16 year old daughter and spends her time juggling the full…

Ellen Bialo: Edtech Pioneer and Networking Guru

27 Jul 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Distance Learning, Edtech, Expert Interviews, women in technology

The woman with the glowing smile is Ellen Bialo,  CEO, President and Co-Founder of Interactive Educational Systems Design (IESD), an educational market and product development research company recognized in K-20 publishing as a leader in research and analysis. She also founded the DOLS, a professional women’s organization that helps women who work in the business of education help one another.   1. I believe you began your career as a classroom teacher and later segued to the business of education. Can you explain how and why you made this transition? Yes, I was actually a middle school and high school math…

Max Dichter—Creativity, Versatility and Drive

02 Jul 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Expert Interviews, interactive television, Mobile App Development

Max Dichter describes himself as a “40 something Vice President of Product at a home services startup with over 18 years of experience in the industry. “  He has two kids and, in describing his work, says, “each day at work feels like my first day on the job.”  Anyone who knows Max knows he’s very modest.  So let me fill you in. Max currently works at SERVIZ  as VP of Product Marketing.  Prior to SERVIZ, he was Director of Production for Mattel Digital Network where he lead a large team responsible for the production and brand engagement of Mattel’s…

Mobile Apps and Kids, or Plus ça change?*

25 Dec 2013, Posted by Sarina Simon in kids' media, Mobile App Development

Just when I was beginning to feel that mobile apps have truly changed the way kids learn and play, a former colleague who hasn’t worked in the learning space for years gave me pause to reflect. We were catching up when she mentioned she’d been contacted to write a script for a fun learning app for a major developer.  She added that she was not up to date with technology and didn’t know if she could do it. I sent her a list of popular apps and told her to take a look.  To my surprise, she called me in…