Sarina Simon: Influences and Influencers | Children’s Media
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Children’s Media

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

“The Big Short” – The Best Educational “Media” I’ve Seen In Long Time

26 Jan 2016, Posted by Sarina Simon in Advice for Edtech Aspirants, Children's Media, Distance Learning, Edtech, instructional design, Responding to RFPs, Software Engineering, women in technology

Years ago I worked for the Walt Disney Company in their Educational “Media” group.  Our mandate was to create workbooks, filmstrips (yes, filmstrips) and films for the school market. Our goal was to bring the Disney “magic” to learning and we had plenty of good examples to lead the way. Walt Disney was a master communicator.  He knew how to introduce complicated concepts to the average guy and make them understandable and appealing. Of course, he also had large budgets to work with and amazing actors (including Mickey et al) to deliver the “courses.” Our little group did not have…

How Much Work, If Any, Should You Do On Spec?

17 Nov 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Bidding Process, Children's Media, Graphic Design, Managing Development Teams, Marketing, Mobile App Development, Responding to RFPs, Software Engineering, women in technology

I am varying from my usual format to share something I found very funny and highly relevant to the business of digital media. I recently came across this video from an ad agency in which they effectively mocked the ad industry’s  practice of expecting work on spec, also known as working for free. The ad agency, Toronto-based Zulu Alpha Kilo, released the video on November 2 and it has already garnered over 1 million views. The video suggests that no other businesses operate this way, but as developers we know that at least one more, ours, does.  (By the way my…

Jessie Woolley-Wilson: A Leader Who Inspires Others to Dream More, Learn More and Be More

01 Sep 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Children's Media, Distance Learning, Edtech, Expert Interviews, kids' media, Learning Science, Online Math Learning, women in technology

Jessie Woolley-Wilson is Chair, President, and CEO of DreamBox Learning, Inc., the company that pioneered Intelligent Adaptive Learning™. She has 20 years of experience in K–12 e-learning and has held several leadership roles in prominent education companies. Before joining DreamBox Learning, Jessie was President of Blackboard’s K– 12 Group where she led the company’s growth for the virtual and blended online learning market. Prior to Blackboard, she was President of LeapFrog SchoolHouse where she established SchoolHouse as a leader in ed-tech and one of the fastest growing educational software producers in the U.S. Jessie also held leadership positions at collegeboard.com, the…

Joanne Roberts: Innovating and Leading the Way

21 Aug 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Children's Media, Edtech, Expert Interviews, interactive television, kids' media, women in technology

Joanne Roberts is an entrepreneur, you might say a serial entrepreneur, who’s been working in the media business for more than 30 years. She’s created three successful TV series, run several businesses and worked in new media since 1995. Her focus has been creating programming for kids, teens and women and most recently, she co-founded Now Next Media, LLC with her business partner Peggy Doyle.  They’re currently 100% focused on growing WHAT NOW WHAT NEXT, a collaborative network for women entrepreneurs, 40+. Joanne is also the mom of a 16 year old daughter and spends her time juggling the full…

Who Says Women Can’t Make Games?– Meet Ariella Lehrer, CEO Legacy Games

03 Dec 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Children's Media, Expert Interviews, Game Design, Learning Science, Mobile App Development, Online Games, Videogames

  Ariella Lehrer is a 30-year veteran of the games business. As a female, she is a rarity and a much admired pioneer.  She has founded and managed three companies,  all of which were involved in the design, production, and marketing of interactive games. Currently she is the CEO of Legacy Games, which is based in Los Angeles, with development studios in Hungary and Poland. Legacy began 16 years ago making medical simulations like Emergency Room, graduated to adventure games such as Law & Order, which morphed into hidden object games like Murder, She Wrote. Currently, Legacy is focused on casual to…

Industrial Design Know-How Meets Children’s Digital Media and Great products are Born

04 Nov 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Children's Media, Edtech, Expert Interviews, kids' media, Mobile App Development

An Interview with Michael Chanover, Chief Creative Officer, Fingerprint Play Michael Chanover is the Chief Creative Officer at Fingerprint, a mobile start-up that is the first learning and play network for kids and their grown ups. Prior to Fingerprint, Michael was VP of Product for the Alsop-Louie portfolio company, Kidlandia. Prior to Kidlandia, he was Global Creative Director of Web & Brand at the educational toy company, LeapFrog Enterprises, where he directed products and programs that converge user experience, brand, strategy, Web, and print technologies. Before that, he spent four years in the San Francisco and New York offices of frogdesign, as Executive Producer and General Manager. In addition, Michael was…

Ken Goldstein: From Writer to Disney Executive and More

01 Oct 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Children's Media, Expert Interviews, Game Design, Mobile App Development, Online Games, Philips CD-i, Videogames

  Ken Goldstein has served as Chairman & CEO of SHOP.COM, Executive Vice President & Managing Director of Disney Online, and VP / Executive Publisher of Entertainment & Education for Broderbund Software. He currently advises start-ups and established companies on brands, creative talent, e-commerce, and digital media strategy. Ken is on the boards of Thrift Books LLC and Good Men Media, Inc. He publishes the blog Corporate Intelligence Radio and his first novel, This Is Rage, was recently published by The Story Plant. 1.  You have worked in the digital media industry almost from the start.  Your earliest gigs involved…