Mobile App Development

TOM MOTT—A GROWNUP WHO REALLY GETS KIDS

15 May 2014, Posted by Sarina Simon in electronic books, Expert Interviews, Game Design, kids' media, Mobile App Development

Tom Mott Meet, Tom Mott, the Chief Creative Officer at Mott Studios, a full service production studio that designs, writes and produces top-shelf kids’ interactive entertainment. He has been creating amazing products since 1990—mostly for kids—working with properties such as Disney Fairies, Scooby Doo, The Cat in the Hat, Ben 10, Jonny Quest, Dora the Explorer, LEGO, Barbie, Sesame Street, and more.  I have known Tom since his early days at Philips Media and have always admired his sense of humor, his artistic touch and his genuine concern for kids.  In this interview, Tom explains how he got into interactive…

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Too Many Apps

Too Many Apps?

25 Feb 2014, Posted by Sarina Simon in Mobile App Development

95% of Downloaded Apps are Abandoned By Users! At first it seemed that iTunes was offering developers something they had longed for–unlimited shelf space. Would be publishers could now publish their products without having to beg, borrow, or steal distribution. And, on top of that, developing apps was relatively inexpensive compared to developing CD-ROMS, virtual worlds, or massive online games. Next came Android, and cross platform frameworks, and so it began, the rush to publish apps. As of 2013, Google Play/Android had an estimated 800,00 apps. Apple iTunes, 775,000 apps, and Windows 125,000 apps. And it is estimated that mobile…

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Mobile Apps and Kids, or Plus ça change?*

25 Dec 2013, Posted by Sarina Simon in kids' media, Mobile App Development

ust when I was beginning to feel that mobile apps have truly changed the way kids learn and play, a former colleague who hasn’t worked in the learning space for years gave me pause to reflect. We were catching up when she mentioned she’d been contacted to write a script for a fun learning app for a major developer.  She added that she was not up to date with technology and didn’t know if she could do it. I sent her a list of popular apps and told her to take a look.  To my surprise, she called me in…

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