Sarina Simon: Influences and Influencers | Android
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Android Tag

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

Too Many Apps?

25 Feb 2014, Posted by Sarina Simon in Mobile App Development

95% of Downloaded Apps are Abandoned By Users!   At first it seemed that iTunes was offering  developers something they had longed for–unlimited shelf space.  Would be publishers could now publish their products without having to beg, borrow, or steal distribution.  And, on top of that, developing apps was relatively inexpensive compared to developing CD-ROMS, virtual worlds, or massive online games.  Next came Android, and cross platform frameworks, and so it began, the rush to publish apps. As of 2013, Google Play/Android had an estimated 800,00 apps.  Apple iTunes, 775,000 apps, and Windows 125,000 apps.  And it is estimated that…