Sarina Simon: Influences and Influencers | English as a Second Language
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English as a Second Language

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

Ken Locker: Always At the Leading Edge

05 Aug 2014, Posted by Sarina Simon in Advice for Aspiring Producers, English as a Second Language, Expert Interviews, interactive television, kids' media, Mobile App Development

Ken Locker is the COO of the Living English Company, which has created an integrated cloud based software platform for companies that employ Hispanic blue-collar workers who do not speak English well. It offers a complete mobile app for administrators, supervisors and workers, incorporating language learning, vocational training and workforce managementHe has more than twenty years of senior management experience in the media industry, with expertise in digital content production, game and app development, distribution, online video operations and monetization, social media and marketing. Previously, Ken was the Chief Operating Officer of Film Domain Media Group, which offers multi-platform digital VOD…