Sarina Simon: Influences and Influencers | electronic books
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Influences and Influencers Insights from Digital Media Insiders

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

TOM MOTT—A GROWNUP WHO REALLY GETS KIDS

15 May 2014, Posted by Sarina Simon in electronic books, Expert Interviews, Game Design, kids' media, Mobile App Development

Meet, Tom Mott, the Chief Creative Officer at Mott Studios, a full service production studio that designs, writes and produces top-shelf kids’ interactive entertainment. He has been creating amazing products since 1990—mostly for kids—working with properties such as Disney Fairies, Scooby Doo, The Cat in the Hat, Ben 10, Jonny Quest, Dora the Explorer, LEGO, Barbie, Sesame Street, and more.  I have known Tom since his early days at Philips Media and have always admired his sense of humor, his artistic touch and his genuine concern for kids.  In this interview, Tom explains how he got into interactive media and…