Sarina Simon: Influences and Influencers | mobile apps
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mobile apps Tag

Who Says Women Can’t Make Games?– Meet Ariella Lehrer, CEO Legacy Games

03 Dec 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Children's Media, Expert Interviews, Game Design, Learning Science, Mobile App Development, Online Games, Videogames

  Ariella Lehrer is a 30-year veteran of the games business. As a female, she is a rarity and a much admired pioneer.  She has founded and managed three companies,  all of which were involved in the design, production, and marketing of interactive games. Currently she is the CEO of Legacy Games, which is based in Los Angeles, with development studios in Hungary and Poland. Legacy began 16 years ago making medical simulations like Emergency Room, graduated to adventure games such as Law & Order, which morphed into hidden object games like Murder, She Wrote. Currently, Legacy is focused on casual to…

Too Many Apps?

25 Feb 2014, Posted by Sarina Simon in Mobile App Development

95% of Downloaded Apps are Abandoned By Users!   At first it seemed that iTunes was offering  developers something they had longed for–unlimited shelf space.  Would be publishers could now publish their products without having to beg, borrow, or steal distribution.  And, on top of that, developing apps was relatively inexpensive compared to developing CD-ROMS, virtual worlds, or massive online games.  Next came Android, and cross platform frameworks, and so it began, the rush to publish apps. As of 2013, Google Play/Android had an estimated 800,00 apps.  Apple iTunes, 775,000 apps, and Windows 125,000 apps.  And it is estimated that…