Sarina Simon: Influences and Influencers | mobile app development
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mobile app development Tag

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

Max Dichter—Creativity, Versatility and Drive

02 Jul 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Expert Interviews, interactive television, Mobile App Development

Max Dichter describes himself as a “40 something Vice President of Product at a home services startup with over 18 years of experience in the industry. “  He has two kids and, in describing his work, says, “each day at work feels like my first day on the job.”  Anyone who knows Max knows he’s very modest.  So let me fill you in. Max currently works at SERVIZ  as VP of Product Marketing.  Prior to SERVIZ, he was Director of Production for Mattel Digital Network where he lead a large team responsible for the production and brand engagement of Mattel’s…

Too Many Apps?

25 Feb 2014, Posted by Sarina Simon in Mobile App Development

95% of Downloaded Apps are Abandoned By Users!   At first it seemed that iTunes was offering  developers something they had longed for–unlimited shelf space.  Would be publishers could now publish their products without having to beg, borrow, or steal distribution.  And, on top of that, developing apps was relatively inexpensive compared to developing CD-ROMS, virtual worlds, or massive online games.  Next came Android, and cross platform frameworks, and so it began, the rush to publish apps. As of 2013, Google Play/Android had an estimated 800,00 apps.  Apple iTunes, 775,000 apps, and Windows 125,000 apps.  And it is estimated that…