Sarina Simon: Influences and Influencers | interactive books
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interactive books Tag

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

CREATIVE CONTENT FOR PINT-SIZED PEOPLE

30 Apr 2014, Posted by Sarina Simon in Expert Interviews

Meet award-winning children’s writer and content designer, Rachael Sophia Tobener.  Rachael has worked with a wide range of companies, including Disney, LeapFrog, Crayola, Discovery Kids and Fingerprint Play. Though she has only been in the business for 15 years, she has written 10 full-length video scripts, designed more than 30 mobile apps, produced more than 50 toys, and authored more than 75 interactive books for kids.  Besides being prolific, Rachael is just plain good at what she does.  I sat with Rachael (in the virtual-seating sense) and asked her about her career.  Her answers are candid and reveal a person…