Sarina Simon: Influences and Influencers | Marketing
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Marketing

How Much Work, If Any, Should You Do On Spec?

17 Nov 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Bidding Process, Children's Media, Graphic Design, Managing Development Teams, Marketing, Mobile App Development, Responding to RFPs, Software Engineering, women in technology

I am varying from my usual format to share something I found very funny and highly relevant to the business of digital media. I recently came across this video from an ad agency in which they effectively mocked the ad industry’s  practice of expecting work on spec, also known as working for free. The ad agency, Toronto-based Zulu Alpha Kilo, released the video on November 2 and it has already garnered over 1 million views. The video suggests that no other businesses operate this way, but as developers we know that at least one more, ours, does.  (By the way my…

Cynthia Neiman- A Seasoned Marketing Executive Who Markets to Millenials

04 Feb 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Expert Interviews, Marketing, social media, women in technology

Cynthia Neiman has spent most of her 30-year career in marketing, driving growth for Fortune 500 companies as well as internet start-ups. The majority of her career has been focused on consumer products & services that target families and kids.  And she has been very involved in technology including educational & video game marketing, web/e-commerce site development, and digital marketing. I believe that CEOs in many industries will tell you that one of the hardest hires to find is a great marketer.  Mattel, Ikea, Ergobaby and more have been several of the lucky companies to have found just that in…

Laura Foti Cohen—A Renaissance Woman in Contemporary Clothing

17 Jul 2014, Posted by Sarina Simon in Advice for Aspiring Producers, Editorial Expertise, Marketing, social media

Laura Foti Cohen started her career in book publishing, but found it moved too slowly for her. She then spent several years as a journalist for Audio Times and Billboard, covering audio technology at the dawn of the digital age, music video at the dawn of MTV and home video at the demise of the Betamax before leaving for a job in RCA Records’ video division. In 1987, she made the move from New York to Los Angeles and linear to interactive, joining Philips Media as Marketing Director, rising to Senior VP. Since 1996 she has run Sound Input, a…