Sarina Simon: Influences and Influencers | Graphic Design
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Graphic Design

How Much Work, If Any, Should You Do On Spec?

17 Nov 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Bidding Process, Children's Media, Graphic Design, Managing Development Teams, Marketing, Mobile App Development, Responding to RFPs, Software Engineering, women in technology

I am varying from my usual format to share something I found very funny and highly relevant to the business of digital media. I recently came across this video from an ad agency in which they effectively mocked the ad industry’s  practice of expecting work on spec, also known as working for free. The ad agency, Toronto-based Zulu Alpha Kilo, released the video on November 2 and it has already garnered over 1 million views. The video suggests that no other businesses operate this way, but as developers we know that at least one more, ours, does.  (By the way my…

Jeancarlo Ascorra: A Peruvian Artist with North and South American Sensibilities

10 Jun 2014, Posted by Sarina Simon in Animation, Expert Interviews, Game Design, Graphic Design, HTML5, kids' media, Mobile App Development

Jeancarlo Ascorra is the Art Director at, NorthSouth Studios (yes—my company), and has been for the last ten years.  We were very lucky to find Jeancarlo, an artist who knows how to straddle two cultures and bring the both of best to his work. His very first job for us called for Disney-style illustration and we (and our client) were blown away by his talent. Before joining NorthSouth, Jeancarlo had eight years of Art Direction experience, with expertise in graphic design, creativity, illustration and advertising. Previously he worked at BBDO in Peru and freelanced at many other advertising and production…