Sarina Simon: Influences and Influencers | casual games
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casual games

Tolaca Rocks, Won’t You?

13 Apr 2016, Posted by Sarina Simon in casual games, CD-i, Game Design, kids' media, Mobile App Development, Philips CD-i, Puzzle Games, women in technology

I used to play games of all kinds.  As a kid I loved board games, word games, almost any kind of competition – especially if I could win.  In recent times, videogames, computer games and mobile games have either been too violent, too time consuming, or too difficult for me to play. Of course, like millions of other people, I played Tetris, and I especially liked it when we licensed it for its first appearance on a CD.  I still remember the tagline we wrote for it.   TETRIS The classic becomes a legend on CD-i ! Too bad so few…

Lina Chen—Innovator and “Strategic Hedonist”

12 Jan 2015, Posted by Sarina Simon in Advice for Aspiring Producers, casual games, Expert Interviews, Game Design, interactive games, Mobile App Development, women in technology

Lina Chen—Innovator and “Strategic Hedonist” Lina Chen is the Co-founder & CEO of Nix Hydra, which makes mobile games and applications for young women aged 13-28. The company has more than $5.6M in funding and made the hit virtual pet game, Egg Baby, which has about 11 million downloads.  Lina was recently named one of the top 50 People to watch in Southern California’s tech industry. Lina manages company strategy, people, and money. Previously, Lina negotiated international mobile deals for Grooveshark, a streaming music startup, worked at the William Morris Agency, one of the largest entertainment agencies in the world,…