Sarina Simon: Influences and Influencers | My Posts
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My Posts

Influences and Influencers Insights from Digital Media Insiders

Augmented Reality to Increase User Engagement

24 Oct 2016, Posted by Sarina Simon in Children's Media, Distance Learning, Edtech, electronic books, English as a Second Language, instructional design, kids' media, Learning Science, Mobile App Development, Uncategorized

For some time now my colleagues, most of whom are younger and hipper than me, have been extolling the virtues of Augmented Reality.  And they are not alone.  Tim Cook, CEO of Apple, recently stated that he felt AR would be bigger than VR. And most market analysts agree that AR is going to become a huge market opportunity, topping $120 B by 2020. The recent success of Pokemon Go with 100MM downloads worldwide, has made consumers more aware of AR but some would argue that Pokemon Go does not really use AR technology.  That’s an argument that I can’t…

Expectations May Not Be Everything, but They Count for A Lot

01 Aug 2016, Posted by Sarina Simon in Adult Literacy, Learning Science, Teachers Who Never Give Up, Tutoring

Unfortunately we often read about teachers who have given up on students. Sometimes their motives are benign, but nonetheless damaging.  Take for example the teacher who worries too much about student self-esteem and does not offer challenging curriculum. Then there are those whose motives are not just misguided but downright disdainful–“these kids can’t learn,” “these kids don’t want to learn,” and so forth. Happily this post is not about those that give up, but instead about those that never give up. Instead she was talking about a homework assignment completed by her 67 year old tutee who is no longer…

Tolaca Rocks, Won’t You?

13 Apr 2016, Posted by Sarina Simon in casual games, CD-i, Game Design, kids' media, Mobile App Development, Philips CD-i, Puzzle Games, women in technology

I used to play games of all kinds.  As a kid I loved board games, word games, almost any kind of competition – especially if I could win.  In recent times, videogames, computer games and mobile games have either been too violent, too time consuming, or too difficult for me to play. Of course, like millions of other people, I played Tetris, and I especially liked it when we licensed it for its first appearance on a CD.  I still remember the tagline we wrote for it.   TETRIS The classic becomes a legend on CD-i ! Too bad so few…

“The Big Short” – The Best Educational “Media” I’ve Seen In Long Time

26 Jan 2016, Posted by Sarina Simon in Advice for Edtech Aspirants, Children's Media, Distance Learning, Edtech, instructional design, Responding to RFPs, Software Engineering, women in technology

Years ago I worked for the Walt Disney Company in their Educational “Media” group.  Our mandate was to create workbooks, filmstrips (yes, filmstrips) and films for the school market. Our goal was to bring the Disney “magic” to learning and we had plenty of good examples to lead the way. Walt Disney was a master communicator.  He knew how to introduce complicated concepts to the average guy and make them understandable and appealing. Of course, he also had large budgets to work with and amazing actors (including Mickey et al) to deliver the “courses.” Our little group did not have…

Virginia “Ginny” Rice: Pursuing Excellence and Having Fun Along the Way

05 Jan 2016, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Distance Learning, Edtech, Expert Interviews, instructional design, Learning Science, women in technology

Ginny Rice is an accidental entrepreneur, researcher, problem-solver and designer of programs for education, museums, business, and public information. Her clients have included the National Museum of American History, the Corporation for Public Broadcasting, the Newseum, NIH, Philips Consumer Electronics, and a hôtelier in Vietnam.     1. Your technology roots go back to the early eighties when you   co-founded Lunaria, an “interactive media” company. Can you tell us a bit about the company and how it got started? My partners and I were working at an R&D company designing medical simulations for a start-up. When the founder ran out…

How Much Work, If Any, Should You Do On Spec?

17 Nov 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Bidding Process, Children's Media, Graphic Design, Managing Development Teams, Marketing, Mobile App Development, Responding to RFPs, Software Engineering, women in technology

I am varying from my usual format to share something I found very funny and highly relevant to the business of digital media. I recently came across this video from an ad agency in which they effectively mocked the ad industry’s  practice of expecting work on spec, also known as working for free. The ad agency, Toronto-based Zulu Alpha Kilo, released the video on November 2 and it has already garnered over 1 million views. The video suggests that no other businesses operate this way, but as developers we know that at least one more, ours, does.  (By the way my…

Jessie Woolley-Wilson: A Leader Who Inspires Others to Dream More, Learn More and Be More

01 Sep 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Advice for Edtech Aspirants, Children's Media, Distance Learning, Edtech, Expert Interviews, kids' media, Learning Science, Online Math Learning, women in technology

Jessie Woolley-Wilson is Chair, President, and CEO of DreamBox Learning, Inc., the company that pioneered Intelligent Adaptive Learning™. She has 20 years of experience in K–12 e-learning and has held several leadership roles in prominent education companies. Before joining DreamBox Learning, Jessie was President of Blackboard’s K– 12 Group where she led the company’s growth for the virtual and blended online learning market. Prior to Blackboard, she was President of LeapFrog SchoolHouse where she established SchoolHouse as a leader in ed-tech and one of the fastest growing educational software producers in the U.S. Jessie also held leadership positions at collegeboard.com, the…

Joanne Roberts: Innovating and Leading the Way

21 Aug 2015, Posted by Sarina Simon in Advice for Aspiring Producers, Children's Media, Edtech, Expert Interviews, interactive television, kids' media, women in technology

Joanne Roberts is an entrepreneur, you might say a serial entrepreneur, who’s been working in the media business for more than 30 years. She’s created three successful TV series, run several businesses and worked in new media since 1995. Her focus has been creating programming for kids, teens and women and most recently, she co-founded Now Next Media, LLC with her business partner Peggy Doyle.  They’re currently 100% focused on growing WHAT NOW WHAT NEXT, a collaborative network for women entrepreneurs, 40+. Joanne is also the mom of a 16 year old daughter and spends her time juggling the full…